Your brand isn't your logo.
It's how people talk about you when you're not in the room.
At Mean Bean, we build brands that stick — starting with a logo and building with typography, imagery, iconography, messaging, and more to form a cohesive brand identity. All of these elements combine with strategy, voice, visuals, and identity systems that are unmistakable, memorable, and impossible to knock off. No gimmicks. No Canva templates.
Just real branding work for businesses that want to be taken seriously.
If you haven't seen these before, you will soon
Good Branding Makes You Look 10x Bigger Than You Are.
Most small businesses look small. That’s fine if you want to stay small. But if you’re trying to grow, sell high-ticket services, or be taken seriously — you need a brand that actually feels like a business.
A real brand:
We don’t just slap together a logo and a color palette. We go deep.
Whether you’re starting from scratch or cleaning up a legacy brand—we build it right.
Probably. A logo is one piece of your brand. We help define everything else: your tone, your visuals, and how your business shows up everywhere else.
You will. But we always include revisions — and we work closely with you to make sure it feels right, looks right, and functions right.
Yes. That’s the point. We create brand systems that extend to your site, your social media, your ads, your vehicles — all of it.
2–4 weeks depending on depth. We don’t drag our feet, but we also don’t rush quality.
Brand identity packages usually start around $2,500. More if you need strategy, naming, or rollout support.
We’ll build a brand identity that does more than look good—it’ll work.
Eco Demolitions presented the Bean with a unique branding challenge: How do you take a messy industry, clean it up, and present it as a conservationist thought leader with technology-forward intentions? We like to think we did just that. The blue, green, and sand colors tie in the eco-friendly roots, the font is a smart sans-serif that crisp and neat, and the palm tree logo and tropical patterns splashed in harken a distinctly Southwest Florida vibe. Add in a cutting-edge website with custom animated iconography and you’ve got a brand that takes a wrecking ball to its competition.
What do you do when you have a client with a cartoon-ish logo that wants a brand refresh, but wants to keep a cartoon look and feel? That’s right, you elevate it with custom illustration and animation. Now this gator’s blasting off around Southwest Florida with a fresh new website and business cards.
Take it from the Bean, building a business as a one-man band ain’t easy. Sometimes you need a helping hand, and the Bean’s hands are always available. When Ken needed such a hand, the Bean was happy to oblige. Taking inspiration from the classic BMW branding, Kens Auto Detailing started with a logo and branched out to business cards, signage, apparel, and a website. Now, Ken is rocking his business in style, and we couldn’t be happier.
While the Sanjuan Family brand existed…it wasn’t exactly fleshed out. Inconsistent logos, half-baked signage, and basically no digital footprint whatsoever. Enter the Bean. We cleaned up their branding under one distinct logo, color palette, font, and graphic style, and then built off of that foundation. Now they’ve got a website, business cards, pamphlets, signage, vehicle wraps, and a burgeoning social media presence that’s planting the “Bonita” in Bonita Springs.
Sister to SWFL Aluminum & Screen Repair, Re-Align Renovations is the new hotness catering to luxury tastes around Naples. The business needed a fitting brand, and found one with the help of the Bean. Shiny gold logo, fancy new website, and deluxe printed materials rounded out the package—but not before exploring a bunch of different logo options.
